Does Organic traffic affect Alexa Rank?
Alexa.com is one of the oldest ranking services on the web. It collects and processes the website usage data from millions of users who have the Alexa toolbar installed in their browsers over the recent 3 months. The traffic rank is updated daily.
According to Alexa, your web site’s ranking position depends on:
- the number of unique visitors, i.e. unique Alexa toolbar users who visit your website;
- Pageviews, i.e. total number URL requests sent by browsers carrying Alexa toolbar containing your URLs.
Multiple requests for the same URL by the same user within a day are recorded as one pageview.
If your domain has subdomains, it still appears on the rank once, all the visits and pageviews are summed up across all your subdomains as well as subpages. The only exception is subdomains that Alexa recognizes as homepages or blogs hosted on specialized platforms. Such subdomains get their own Traffic Rank, separate from its host domain.
Alexa also lists the keywords that generate organic traffic. This is useful both in terms of knowing your own search engine marketing performance and in terms of analyzing competitors’ keywords.
Connection between organic traffic and Alexa ranking
By experience, there is a correlation between the website’s position on the Google search results page and on Alexa Rank. Websites listed among Alexa’s top 100,000 can be normally found among the top 10 of the Google search results by the relevant keywords. However, this doesn’t hold in the opposite direction, i.e. getting on Google's top does not guarantee you success with Alexa.
First off, your website should have relatively much traffic to be listed by Alexa at all. Because Alexa only gets data from its own subscribers, your website has to be visited by some of them for Alexa to get any data regarding it whatsoever.
Alexa itself admits that the data available only allows them to consider the first 100,000 positions statistically meaningful. The ranking’s reliability increases towards the top of the rank and diminishes towards its bottom.
If your website ranks below #100,000, you can notice significant changes in positions from day to day simply because the data is scarce, on some days new visits by Alexa users may even be at null, even though the overall traffic to your website is positive.
As you may guess, 100,000 is nothing compared to the total number of websites around the globe. But the good news is there is a lifehack connected with the regional rank. Getting in the first 100,000 in your country is much easier than in the world, and it is worthwhile to capitalize on this fact.
Next, consider the factors Alexa weighs to shape the rank.
#1. Total unique visitors.
#2. Total page views, which also reflects the number of pages browsed by an average user thus mirroring Google’s browse rate;
#3. Quality and diversity of views, including their geography, which allows Alexa to put together country-specific ranks;
#4. Bounce Rate, which reflects the quality and relevance of the page with respect to the query;
#5. Time online, which is supposed to indicate how interesting and how engaging your website is.
What Alexa does not consider building its rank, unlike Google, is search query relevance. It counts the keywords and traffic associated with them but they have no impact upon the rank.
To sum it up, improving your positions on the Google search result page can ultimately raise you to new highs on the Alexa rank. It is especially smart to focus on attracting traffic from the country where you want to get in the top 100,000 on the Alexa rank. To get there faster, do your best to improve the quality and relevance of your content, and consider other possible improvements suggested in one of our previous articles.